Style, tradition, and freedom of expression are the key values underpinning the philosophy of Ray-Ban, for generations the undisputed world leader in sun and prescription eyewear. Debuting in 1937 with the Aviator model created for American Air Force pilots, and unaffected by the conceptual transience of fashion, Ray-Ban immediately made a name for itself thanks to the absolute quality and authenticity of its eyewear.

For over seven-and-a-half decades, Ray-Ban has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion. From James Dean to Audrey Hepburn to Michael Jackson, Ray-Ban has proven indispensible for cultural icons who don’t want to be seen – but definitely want to be noticed. Through every decade of its existence, Ray-Ban has shaped popular culture. Ray-Ban eyewear marks out the wearer as an individual of taste and discernment and remains an enduring classic.